9 Digital Marketing Tips. Who says it always has to be an even number?

9 Digital Marketing Tips. Who says it always has to be an even number?

02/05/2023 iFlexi.com Comments Off

In today's article, we are going to address some topics and practical aspects that you should take into account when developing your Digital Marketing activity. Let us help you navigate this vast amount of information. Get on board!

1. Who is your customer?

That is the question! Knowing your target audience is an unavoidable starting point. What are their interests, needs and behaviors? Market research can help, using various tools, from surveys to your current customers. With the collected information you can create personas illustrating your typical customer, allowing you to segment and define your marketing initiatives more precisely.

This information may be used in online advertising, such as ads on Google or Facebook. These platforms provide detailed information on the performance of campaigns against different segments (age, gender, income, location, etc.) a) anonymous or a regular customer of your product or service.

This data is invaluable for developing and adapting your strategy to the customer journey. Generically, marketing works a lot on this cyclical methodology of collecting information to improve the next initiatives.


2. Content, content and more content

The content (applicable to search engines or social networks) must be original and add value to the user, help with something, solve problems. Google increasingly rewards the usefulness and originality of content (it penalizes copying/plagiarism and duplication of content a lot). Something similar happens in social networks, content that adds value to the user is rewarded with interaction and sharing.

On the other hand, plan ahead what and when you are going to post. For example, if you want to launch an offer on Valentine's Day, you already know that you'll have to create appealing graphic content, ready to launch on the exact date with a specific campaign.


3. Publish when?

From our experience, at least once a week, not to be forgotten. This maxim may vary depending on the business, and it may even make sense to publish on social networks several times a day. However, beware of over-posting. The target audience can penalize the spamming . Respect the “law of 80/20”: 80% of informative, recreational, educational content vs. 20% of campaigns and commercial proposals. Social networks play a key role in creating relationships with your current and future customers.

Even if you don't sell on the networks, you can convert by subscribing to a newsletter, participating in a giveaway, or requesting a quote. It's more of a means to an end; social networks value the relationship, sharing. Video is arguably the most popular and most popular content.

As for your website, if you don't publish new content for a long time, your ranking on Google will deteriorate, so you should keep in mind the need to refresh content periodically.


4. Create presence on Google My Business

This is a free and effective way to get featured on Google, particularly suitable for local businesses with open doors to the public. This feature allows you to add details about the business, such as basic information about hours, location, etc. It includes the possibility of evaluating the business (5 stars, preferably) and allows you to improve your ranking on Google. It is particularly useful when searching on the mobile device of a potential customer passing through the area. Help yourself to be found by those looking for a product or service like yours!

As an example, an excerpt from iFlexi's Google My Business page:


5. Bet on digital advertising

Organic (unpaid) reach on social media is increasingly anemic, with Facebook being a clear example. There is more and more content being published, and inevitably yours will compete in the attention jungle with thousands of competitors. The more original, irreverent and careful the content, the better chances it will have to spread organically.

But this can be a bonus, not the base plan. Consider creating ads to highlight your product or service to attract new customers and retain existing ones. With regard to search engines, placing ads at the top of search pages is an excellent way to directly challenge the potential customer, as they are actively looking for something that your product or service can satisfy.


6. First, the mobile

Since the overwhelming growth of traffic on mobile devices is unavoidable, perhaps it makes more sense to start with them, when considering your content and commercial proposals. Huge images and great visual detail are very heavy, consume data and will often be viewed in a tiny window rather than a huge screen. That is why it is important to think about content for desktop/laptop and tablet/mobile in a different way.

Mobile usability is therefore a key factor. The content must be responsive for different formats and fast to load. If not, the customer quickly gives up and moves on to the next page, thwarting all the time and money they invested in creating the content.


7. Cross-platform journey

The consumer journey is increasingly cross-platform. The customer can start with a Google search on a particular product, then ask the company a question via a message on Instagram and end up buying in the physical store or online.

On the other hand, the coherence of branding it is essential for it to be more easily identified by potential customers. Make your customer recognize the brand, no matter where they browse.


8. Careful and coherent design

A sloppy design comes across as lacking in rigor and professionalism, undermining your efforts from the ground up. Think about your personal case: if you see a dated website or a Facebook page with poorly maintained images, how will you perceive the business? Do you feel willing and confident to buy?

Free basic tools are available, such as Canva, which allows you to create content with standard dimensions for social networks, for example, posts on Facebook and Instagram. Canva offers a multitude of ready-to-use templates that can be customized to your business.

Explore and enjoy!


9. Be present in the appropriate networks

Your business doesn't have to be on every network. For example, it is common to see large companies with comment boxes filled with complaints and complaints, in a post where they reveal a new offering or revolutionary functionality.


Depending on your target audience, some networks will make more sense than others. If your target audience barely frequents a certain network, or gets very little return and engagement, it might make more sense to simply dedicate yourself to others. For example, if you create software for banking, you probably won't add much value to your business with an Instagram account.

Now comes the fun part, getting your hands dirty! Need help? Then talk to us: https://www.iflexi.pt/socialize/


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